Ihr Maler Ulm, Augsburg & München

The goal was to position the three locations in Ulm, Augsburg and Munich digitally as premium providers. Their 30 years of experience and the customer-friendly "Sorglos Paket" were to be used to increase the number of qualified local enquiries significantly across all locations.

The challenge was to use one identical, high-converting design framework for all three websites, but to fill it with extremely specific local SEO content. Tailored content was decisive above all in the fiercely contested Munich market and for the many specific service areas around Augsburg (Gersthofen and Neusäß, for example). During the later platform change, none of the hard-won positions could be lost.

We developed a fast base design and rolled it out across three separate domains. Each site received a dynamic landing page structure for its core services and service areas. Trust-building elements such as the fixed-price guarantee and a WhatsApp contact widget deliver maximum conversion across all locations. In September 2026 all three websites moved from WordPress (Bricks, JetEngine, SEOPress) to Webstudio: services and projects now live as MDX entries in the Webstudio Content Engine and can be maintained directly in content mode, the indexed URLs were carried over one to one, Google reviews are embedded live and our Native CMP replaces the previous cookie banner.

The scalable approach was a complete success. The websites rank excellently for their regional search terms. Strong regional visibility combined with a conversion-focused design meant that the targets for qualified new customer enquiries were clearly exceeded at all three locations. Since the migration, all three locations run on Webstudio without a plugin stack: rankings and enquiry routes stay intact, and plugin and security updates are no longer needed.