AIRsteril®

The shop should allow customers to buy a high-quality, complex product simply and without friction. A combination of appealing design, well-structured information and informative graphics explains the product to the customer quickly and effectively. This increases the conversion rate and minimises the time spent on consultation, which benefits customer and company alike. In addition, high-quality SEO content should give the online shop strong visibility in search engines.

One of the biggest challenges in the AIRsteril.shop project is presenting a product that normally needs intensive consultation in a way that is easy for the customer to understand. The product's unique selling points have to be communicated and highlighted clearly. The graphics also have to be attractive and easy to grasp so that they support the customer's decision in the best possible way. A further challenge is optimising the online shop so that it works well on desktop and on mobile devices. Finally, the SEO content has to be high in quality and relevant to potential customers in order to achieve good positions in the search results.

To reach these goals and meet the challenges, the ELECOS team works closely together and draws on the expertise of designers, copywriters and SEO specialists. The product information is written in plain language and supported by clear graphics that illustrate the functions and benefits of the air disinfection systems. Call-to-action elements and user-friendly navigation are implemented to increase the conversion rate. Mobile-first development ensures the online shop is fully responsive. Finally, extensive keyword research is carried out for the SEO content, and the texts are written to be relevant both to users and to search engines.