Deutscher Fotograf Kanaren

Ela & Chris wanted a website that looks as high-end as their photos. Anyone who wants to capture a special moment on holiday should sense within seconds that professionals with style are at work here – and be able to get in touch without detours: by form, WhatsApp or phone. There were also clear goals for day-to-day work: hand over finished shoots in a dedicated, on-brand gallery, keep existing Google rankings, privacy without a cookie banner, finally know which pages bring in enquiries – and edit texts themselves without fear of breaking anything.

The old WordPress site looked like many other photographer websites and conveyed neither the quality of the work nor the personality of the two. On top of that, the photos on the old server only existed in heavily compressed form: at most 1280 pixels wide, with a JPEG quality of around 29%. For imagery that is meant to sell, that was not enough. Many images had missing or meaningless alt texts, some even containing client names taken from file names; social media preview images were missing. There was no dedicated way to hand over finished shoots, the privacy policy and legal notice were out of date, and nobody knew which pages and channels enquiries came from. And none of it could be lost: 15 journal posts, hundreds of images and the old addresses through which Google and linking sites had found the website so far.

First we built a complete clickable prototype and refined it together with Ela & Chris. Then we built the website page by page in Webstudio. The new site feels like an evening in a gallery: a dark backdrop, the photos at the centre and a warm “Calima gold”, named after the light that Saharan dust casts over the Canary Islands. Bodoni Moda marks the big moments, while Jost and Hanken Grotesk keep everything effortlessly readable on a smartphone. A calm hero slideshow and draggable image strips give the photos room to breathe – visitors shouldn't just read, they should feel what their own shoot could be like. To turn that feeling into an enquiry, the next step is never far away: WhatsApp, phone and “Request a date” are one tap away on every page and in the mobile menu, and genuine Google reviews build trust. We denoised the archive photos and removed compression artefacts, gave 571 images new descriptive alt texts, and set up 17 redirects to protect existing Google rankings. The experience continues in the same look after the shoot: in their own client gallery, clients sign in without a password via an email link, mark their favourite pictures and download them individually or as a ZIP – on an application in Ela & Chris's own Cloudflare account, with data stored in the EU. Enquiries arrive through a custom, spam-protected form, and analytics run on cookieless Rybbit, so no cookie banner spoils the first impression.

The website now looks as high-end as Ela & Chris's photos. Anyone who opens the homepage senses within seconds that two people with style and heart are at work here – and for a photographer, that feeling is exactly what decides a booking. The path to an enquiry is as short as possible: by form, WhatsApp or phone, backed by genuine reviews and transparent prices. Beneath the surface, everything is set up properly: 39 redesigned pages, 15 journal posts carried over, no lost rankings, no cookie banner and analytics that show which pages bring in enquiries. The infrastructure belongs to the couple themselves, and they edit texts and images without a developer. And even after the shoot, their clients experience a presence that matches their memories.