NeoOsteo

The main goal of the client project "NeoOsteo" was to raise the visibility and profile of the practice for osteopathy and cPNI both online and offline. Closeness to people and intelligence in treatment were to be communicated as the central message, in order to convince potential patients of the practice's expertise and individual approach. To achieve this, my agency ELECOS produced SEO-optimised content for the client's website and designed an appealing, informative flyer.

One of the biggest challenges in this project was translating the linguistic complexity of osteopathy and cPNI into language that laypeople can understand as well. It was also important to put closeness to people and intelligence in treatment in the foreground without coming across as too medical. Competition in osteopathy and cPNI was strong, too, which made targeted search engine optimisation indispensable.

To reach the goal, ELECOS carried out extensive keyword analysis and produced SEO-optimised content for the NeoOsteo website. Particular attention went to clear language and to focusing on the values of the practice. In addition, an appealing flyer was created that carries the values of NeoOsteo and speaks to potential customers. Targeted search engine optimisation increased the practice's visibility online and led potential customers to the website. Working with ELECOS, the client project "NeoOsteo" was delivered successfully.